PinnedShould I do a Mini MBA? 5 takeaways from mine.From September to December I was enrolled in Mark Ritson’s Mini MBA in Marketing. I had considered a Mini MBA (mMBA) for a while but even…Jan 13, 2021Jan 13, 2021
Why Apple is giving you more free TVAt first the launch of streaming services in late 2019 / early 2020 seemed very serendipitous. What better time to capture an audience…Oct 29, 2020Oct 29, 2020
Published inHow to change Social MediaBrands are still getting Instagram wrongInstagram has now turned on its advertising API but we’re still seeing advertisements and gimmicks on a platform built entirely for…Aug 4, 20151Aug 4, 20151
Published inHow to change Social MediaInstagram launches #Layout; shows that it is still all about its creative communityAs selfies invaded the stream, Instagram was at risk of losing its core ethos. Layout is proof of what the company truly cares about.Mar 23, 2015Mar 23, 2015
Published inMessaging AppsInstagram is now explaining its algorithm(But not very well)Jun 3, 2014Jun 3, 2014
Published inHow to change Social Media#Instagram has introduced an algorithm, and it’s better for you and brands.Apr 26, 2014Apr 26, 2014
Published inMessaging AppsIs Whatsapp going to lead to an era of hyper-targeting?Facebook has agreed to buy WhatsApp in a deal potentially worth $19bn (£11bn). The appeal is clear: the instant messaging network now boasts 450m monthly users, with 1m new users registering and half a billion photos being shared every day.Apr 4, 2014Apr 4, 2014
Published inMessaging AppsThe danger of calling it “Social Media” How the proliferation of social communication channels presents the next brand challenge.Apr 4, 2014Apr 4, 2014