Screencap from Module 9: Pricing — The Van Westendorp Model

Source: Sugarscape

As selfies invaded the stream Instagram was at risk of losing its core ethos

(But not very well)

Facebook has agreed to buy WhatsApp in a deal potentially worth $19bn (£11bn). The appeal is clear: the instant messaging network now boasts 450m monthly users, with 1m new users registering and half a billion photos being shared every day.

How the proliferation of social communication channels presents the next brand challenge.

“Ugh… What’s wrong with just talking to people any more?”

Stephen Pirrie

Brand strategy lead working with the c-suite to grow brands with award-winning strategy and creative execution.

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