PinnedShould I do a Mini MBA? 5 takeaways from mine.From September to December I was enrolled in Mark Ritson’s Mini MBA in Marketing. I had considered a Mini MBA (mMBA) for a while but even after reading brochures I had reservations of parting with the money. So here are five things I learned during those three months. …Minimba4 min readMinimba4 min read
PinnedWhat is Flow?Flow is a term that has been gaining in popularity over recent years but what is the science behind it? Whilst people tend to just know what you mean when you say you were/are in “flow” and whilst I (and hopefully you) have experienced flow many times, I’ve always wondered…Flow3 min readFlow3 min read
Oct 29, 2020Why Apple is giving you more free TVAt first the launch of streaming services in late 2019 / early 2020 seemed very serendipitous. What better time to capture an audience than a global lockdown? Apple launched with a handful of shows leaving viewers at risk of going right through them and being left with little else to…Apple4 min readApple4 min read
Published in How to change Social Media·Aug 4, 2015Brands are still getting Instagram wrongInstagram has now turned on its advertising API but we’re still seeing advertisements and gimmicks on a platform built entirely for something else. When the first cars hit the road in the age of horse-drawn carriages 125 years ago we could not quite understand these new automotors without comparing them…Instagram5 min readInstagram5 min read
Published in How to change Social Media·Mar 23, 2015Instagram launches Layout; shows that it is still all about its creative communityInstagram started as an app for mobile photographers. Yes our phone’s cameras were rubbish, but Instagram filters brought them to life as part of a community of mobile photography. As selfies invaded the stream Instagram was at risk of losing its core ethos Traditionally, Instagram was part of the interest…Instagram2 min readInstagram2 min read
Published in Messaging Apps·Jun 3, 2014Instagram is now explaining its algorithm(But not very well) — James O’Connel As an addendum to my previous article Instagram has added an algorithm; it’s better for you & brands, Instagram has now started to explain why it shows you certain posts in the Explore tab. …2 min read2 min read
Published in How to change Social Media·Apr 26, 2014#Instagram has introduced an algorithm, and it’s better for you and brands.Micael Reynaud A few weeks ago I noticed that the images I was seeing in my explore tab on Instagram had changed. Instead of teen Thai sensations or vacuous model selfies, I was seeing what I can only describe as normal photos. These looked like photos from the same normal…4 min read4 min read
Published in Messaging Apps·Apr 4, 2014Is Whatsapp going to lead to an era of hyper-targeting?Facebook has agreed to buy WhatsApp in a deal potentially worth $19bn (£11bn). The appeal is clear: the instant messaging network now boasts 450m monthly users, with 1m new users registering and half a billion photos being shared every day. — “WhatsApp is on a path to connect 1bn people. The services that reach that milestone are all incredibly valuable,” Facebook CEO Mark Zuckerberg said in an official statement.4 min read4 min read
Published in Messaging Apps·Apr 4, 2014The danger of calling it “Social Media” How the proliferation of social communication channels presents the next brand challenge. — Instrument-Room of The Submarine Telegraph Company, at Cornhill. Scanned image and text by Philip V. Allingham. When I tell people I spend my job studying social communication channels like Facebook, often it is met with derision — “Ugh… What’s wrong with just talking to people any more?” Last week I…5 min read5 min read
